Google reviews are now the first thing people check before buying or walking into a business. Getting more — and better — reviews boosts your reputation, local SEO and conversion rate. Here’s how to do it, simply and by the rules.
Why Google reviews matter
A high rating and a steady flow of recent reviews reassure customers, lift you in Google Maps’ local pack and increase clicks to your listing. It’s one of the most cost-effective levers in local marketing.
When to ask for a review
The right moment is right after a positive experience: at the end of a meal, after a purchase, when handing over a service. The closer to the experience, the higher the response rate.
Make it effortless
The main barrier is effort. A Google review plaque with NFC/QR takes the customer straight to your review page in one tap — no searching, no typing. The most effective way to turn a happy customer into a review.
Reply to every review
Replying — to positive and negative reviews alike — shows you’re listening and improves your image. Google also favours active listings.
Mistakes to avoid
- Never buy fake reviews: it’s prohibited and penalised.
- Don’t filter (don’t only ask happy customers).
- Don’t offer a reward in exchange for a review.
Take action
Equip your point of sale with a Google review plaque and make every request easy. To learn more about the technology, read our NFC business card guide.