An optimised Google Business Profile means more visibility in the local pack, more calls and more visits. Here are the levers that really matter.
Complete every field
- Exact name, primary category + relevant secondary ones.
- Up-to-date hours (including holidays).
- Phone, website, service area.
Add photos regularly
Profiles with recent photos get more clicks. Post the interior, products, the team.
Collect and manage reviews
Review volume and freshness weigh heavily in local ranking. Make them easy with a Google review plaque and reply to every review.
Publish Google posts
Offers, news, events: posts keep the profile active, a signal Google likes.
Go further
Reviews are the heart of local SEO: see our guide to getting more of them.
